Programmers and Beekeeping
This is a fragment of an interesting read that appeared the other day on /r/programming.
source: How Software Companies Die by Orson Scott Card
##Beekeeping
Here’s the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can’t exactly communicate with them, but you can get them to swarm in one place and when they’re not looking, you can carry off the honey.
You keep these bees from stinging by paying them money. More money than they know what to do with. But that’s less than you might think. You see, all these programmers keep hearing their fathers’ voices in their heads saying “When are you going to join the real world?” All you have to pay them is enough money that they can answer (also in their heads) “Jeez, Dad, I’m making more than you.” On average, this is cheap.
And you get them to stay in the hive by giving them other coders to swarm with. The only person whose praise matters is another programmer. Less-talented programmers will idolize them; evenly matched ones will challenge and goad one another; and if you want to get a good swarm, you make sure that you have at least one certified genius coder that they can all look up to, even if he glances at other